Delighted to meet you 🙂
Located in the heart of Philadelphia, I’m not your average UX wizard. I dive deep into the digital realm, crafting experiences that sing to the soul, all thanks to a killer combo of empathetic sleuthing and creative genius. It’s all about the little things for me – those subtle user needs that turn a meh idea into a wow moment. Driven by a relentless quest for perfection and the thrill of hard work, I’m the maestro, turning data into stories and conversations into journeys to create magic that resonates.
But hey, life isn’t all about screens and sketches. It’s also about the paws and hops at home – meet my sidekicks, Nutsy and Kai. Nutsy’s the bunny with a knack for mischief, and Kai’s the pooch whose loyalty is redefined. They’re more than just pets; they’re my daily dose of joy and empathy, teaching me lessons no user feedback ever could. They’re the secret ingredient in my quest to blend functionality with feelings, making every user experience not just seen but felt.
With a rich background in user experience, I have developed a diverse skill set that encompasses qualitative user research, data analysis, and the implementation of UX designs.
Heuristic Evaluation
User Testing
Usability Testing
Information Architecture
I conduct research for all stages of the product development process: from “blue sky,” open explorations in the discovery phase to validation-oriented research in the deliver phase.
Plum insights
As an Intern stepping into the world of design, Explored service design’s impact on Indian startups and decoded Generation Z’s behavior, contributing to strategic decisions and product enhancements through meticulous research and analysis.
KPMG
Associate Consultant – Design Research, Led initiatives that forged strategic partnerships with BFSI Clients, communicating the value of design thinking through practitioner workshops, and secured a significant projects, enhancing the Design Thinking Team’s market position.
A TERRALOGIC COMPANY
UX Researcher, spearheaded rigorous research expeditions, orchestrating on-field in depth interviews in more than 20 cities
in India. These meticulous studies provided critical, actionable insights, driving strategic improvements across industries like B2B e-commerce, healthcare, and infrastructure sectors, thereby enhancing project outcomes and user satisfaction.
Google maps
UX Researcher in the Geo Mobility team, played a pivotal role in launching a user-centric home screen for Google Maps, specifically tailored for novice
internet users in India. Acted as a cultural translator, integrating local insights into design efforts, thereby enhancing user accessibility and engagement through meticulous research and iterative usability testing.
