March 22, 2025
New Medicines and Manufactures at Udaanhelps the user to find all new things at thePlatform New manufactures can be replaced…
March 10, 2025
Breaking into Pharma – Udaan’s UX Journey in Distributor Led Platform PROJECT 2 Project Summary I conducted in-person interviews to…
March 9, 2025
DATA DRIVEN REFINEMENT Once concept testing was completed, I turned to retention lift analysis to validate whether the proposed categories…
February 14, 2025
Improving the Homescreen for Novice Map Users Client: A Giant Tech Company Project Summary I led mixed methods UX research…
February 18, 2024
My Role: I worked as the UX Researcher in a three-person team, collaborating with two designers—one from my agency and…
February 18, 2024
My Role: I was the independent UX researcher on a newly formulated team, a six-member team consisting of a project…
