Breaking into Pharma – Udaan’s UX Journey

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New Medicines and Manufactures at Udaan
helps the user to find all new things at the
Platform

New manufactures can be replaced by trending,
Recent searched, and top medicines via brand,
Recent deals etc

Population in the Home Page essentially focusing
on the deals of the day,Scheme and Newly added
medicines on UDAAN ( brand wise)

Nudges and notifications like one or few new medicine added

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More prominent search tab for the users to identify, as according to the research we found the mostly follow the search process to order medicines

Predictive search mechanisms on the basis of
recently searched and
trending drug names

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Listing of medicines : this flow will be according
to the behavior of the users wherever they are
tapping on the above screen, they would get the
listing of medicines likewise

Descriptive search were the user can see
the subcategories inside each medicine
and get personalised results likewise

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Listing of medicines : this flow will be according
to the behavior of the users wherever they are
tapping on the above screen, they would get the
listing of medicines likewise

For out of stock Medicines we keep the stepper in passive state where the user will not be able to add the medicine as there is no availability

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Importance of the information in the
search result listing was one of the major
finds from our research
We have followed a Z pattern here
where
.Drug Name + strength + pack size
.Scheme
.PTR/ Rate
.Availability
.CTA ( stepper)
are the most crucial informations, so we
suggest to keep their readability Maximum

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Medicines that are frequently searched

Request for medicines incase the medicine is not listed.
Request CTA button can be introduced

Request Form where the user can mention the drug
strength and type and submit request.

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Incase certain medicine is nearing expiry, we
need to clear stock from the warehouse we can
keep a alert message that the medicine will be
out of stock soon and the label Last 5 left!